Looking to hire a digital marketing agency but don’t know what to ask for?

We are bringing you the set of most commonly asked questions by business owners looking to hire a digital marketing company for their brand or project. Here is everything you should know prior to hiring the right agency for your business.

What is digital marketing?

Digital marketing or online marketing is a “science” of advertising and promotion through digital devices which are connected online aka the internet. It is also a group of different services provided through different platforms which include different forms of digital communications.

Many people confuse the differences between these services and tend to combine them together, especially when it comes to job descriptions.

Which services go under digital marketing?

Digital marketing consists of different types of services. To make it clear, the most important groups are social media marketing, content marketing, search engine optimization, paid marketing, affiliate marketing, native marketing, email marketing, and online branding marketing.

What is Social Media Marketing?

Social media marketing is part of digital marketing which provides services that include driving traffic, communication, and brand awareness through platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and many others. The goal of social media marketing is to build brand and content strategies to reach and engage with industry-specified users and targeted audiences.

What is Content Marketing?

Content marketing is also part of digital marketing, and it belongs in a group itself. Content marketing is the “artistic” part of marketing which includes content writing, graphic design, and content distribution based on the message/ goal you are trying to achieve.  Those ads and posts you see around social networks, we actually designed and written by many different experts.

What is Search Engine Optimization (SEO)?

Search engine optimization aka SEO is a form of a tool than an actual digital marketing group but it is an essential service that makes your website and its content attractive to search engines such as Google, Bing, Yahoo, and others. SEO helps you to reach people that are looking for your company, and the services you might be providing, and also ranks your website at the top of the search. It depends on many factors and there is no single working strategy to use as search engines constantly adapt algorithms.

What is Paid marketing?

Paid marketing is also part of digital marketing services which provides posting ad content on different ad platforms and you pay each time someone for example clicks on it. PPC campaigns have an action that the end-user has to accomplish, such as visiting your website, filling out the form, or signing up for a newsletter.

What is Affiliate Marketing?

Affiliate Marketing is a type of marketing that allows a business to promote its services through another person’s business. In other words, is like influencer marketing but instead of a person promoting business, is business to business, or through a promoter. They earn based on commission aka the number of products or services they sell to ending users.

What is Native Marketing?

Native Marketing is in other words hidden digital marketing which is not labeled as an ad and hides within different content so it looks more natural. Sometimes it can be marked as sponsored or promoted content.

What is Email Marketing?

Email Marketing is also part of digital marketing but through email services. Those are the promotional message you receive in your email inbox. They are a great source for lead generation but also for personalized communication within the business and end-users.

What is Online Branding Marketing?

Online branding marketing is a much-specified group of digital marketing that focuses on building your online brand presence through other groups of digital marketing. It is more of strategic marketing which helps your brand come alive. It consists of logo design, web design and content, content on your platforms, the tone of voice you are using and etc.

How does digital marketing work?

Digital marketing works depending on your needs as a business. Each business and the industry they work in is different. The main purpose is to spread awareness, gain reputation, communicate with consumers, and so on. Now, the way you would like to do it depends on you.

Why digital marketing is so important?

Nowadays everything is going digital, and so it is your business. The main goal is to speak and promote your business to people that are interested in purchasing from you, but online. What makes digital marketing so important is that now you could reach customers way further than you can over television and radio, it is more cost-efficient, and it can be measured and personalized.

How digital marketing is changing business?

When everything goes digital, your business should do. It makes people aware you exist, and what you offer, and connects you to customers you already have or you wish to have. Digitalization changed everything for everyone, and so does for businesses like yours. If you don’t know where to start, you can always contact us and we can help you get more of what you need to adapt your business online. Check out our digital lab services here.

Why digital marketing is better than traditional?

In a simple way explained, you go where your audience goes. Digitalization made everything more accessible to everyone. From reading the news, and watching the newest movies and shows to shopping. People no longer spend time in front of TVs, reading magazines, and listening to the radio, as it is something you cannot do on the move like with digital content and shops which are available on your phone and it follows you around. You can look at it even when you sit on the toilet or stand in a bus. Digital marketing made business access to people much easier not only while you read news on the web portal but also watching a funny video such as the one on YouTube.

Will digital marketing continue to grow?

Yes, it will. What we are witnessing now with digital marketing is just a scratch on a much deeper surface. There is a lot more to come. To find out more, you can follow our blog and see how trends differ from year to year and what you can expect at any moment as we follow the leading platforms and rule settlers.

How digital marketing affects consumer behavior?

Digital marketing affects consumer behavior big time. It changed everything. From people having everything under the tips of their fingers in a minute to buying exactly what they were looking for faster than the cheetah can run. With digital marketing business knows exactly who you are, what you like, and what you searched for yesterday while relaxing on your couch. It affected the way also people communicate and reach businesses. You used to buy stuff locally and it took a lot of time for you to convert and actually purchase as you didn’t have all the information accessible. Today, you search for what you want, check who offers it, what is customer satisfaction, and click buy. And it is the same way for businesses to reach you.

Which digital marketing strategy is best?

There is no perfect answer to this question as there is simply no best digital marketing strategy. It all depends on too many factors. Industry specification, your target audience, your geographical area, the latest trends, and overall business needs affect the way you will plan your strategy. At Shabaqo, we strongly believe that there is nothing perfect and the best for everyone and when we plan a strategy for your business, we look at a lot of details and test them out to find out what fits your business the most. In case, you are interested in best practices you can always follow Shabaqo Digital Lab posts on our blog or contact us to help you with creating one.

Where to start with digital marketing?

The best way is to hire a set of professionals and experts in the field. Shabaqo also provides a variety of Digital Marketing services and you can always contact us if you cannot find what you need and we can see what we can do. On the other hand, if you are planning to start with digital marketing on your own, we recommend you to either take some courses or take a lot of time to learn all the details before you start. Digital marketing isn’t as easy as it seems and it never will be. Our team put years and years of knowledge and testing to be able to serve others.

Where to learn about digital marketing?

We recommend you look for certified sources to help you out. There are a lot of courses offered by the biggest tech companies that made digital marketing alive or simply join a specific university. However, these options can be pretty expensive and unreachable for everyone. At Shabaqo blog you can learn a lot of things related to digital marketing, design, and social media completely free of charge. We also expect to create free courses any time soon, as we believe that knowledge is something that should be free for everyone, so stay tuned and subscribe to our newsletter. 🙂

In case you are looking to hire a professional to train your team in regard to digital or social media feel free to contact us.

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