What is Web design?
Web design is the art and technique of arranging text, images, and other elements on a web page or website to achieve a particular aesthetic or functional effect.
It is one of the most important and delicate tasks because a website is an online representation of your business, products, or services. It is not just about creating pages with images and text. It has to be designed in such a way that it appeals to the user and creates an impact.
There are some things that you need to consider while making a website such as how it will look, what types of content will be present, what features should it have, etc. For this reason, people usually prefer using professional web design companies for designing their websites which make sure that all these aspects are taken care of and work accordingly.
Where to start when building your website?
Before you start building your website, there are some elements that you need to consider such as:
What is the nature of your business?
The nature of your business and your targeted audience is an important aspect in the design of your website as it will help in choosing the look of your website, and what kind of content should it have.
Which domain extension you should choose?
There are more than 1500 domain extensions that you can choose from with a wide range of personalities and flavors, each one can give you a different impression about the website that it holds, choosing the perfect domain extension can be a bit tricky however in this article we will help you choose the best domain name for your website.
Which hosting provider is the best for your business?
There are thousands of web hosting providers, but choosing the right one can be difficult.
The best way to find the right web hosting provider for your needs is by looking at these factors: reliability, customer support, price, features, uptime, and scalability.
What type of hosting is the best for your business?
There are 4 main types of hosting services, Shared hosting, Virtual Private Server (VPS), Dedicated Server, and Cloud Hosting.
All these details can be a bit overwhelming, however, in this article, we will make it easy for you to understand and make you feel more comfortable in taking the first step towards your online presence.
The nature of your business and targeted audience:
Before you start building your new website, you need to think about what audience you want to attract and how you should present your website to them.
This will help in branding your website and business as well, branding is selecting the key elements of a brand such as a logo, color scheme, typography, and other elements that make a brand stand out from other competitors.
Psychology of colors and how colors affect perception?
Research showed that 90% of first impression about a brand or a product is based on the color scheme in it, and the first impression is crucial for your branding and website design, as this will either keep the website visitor interested in checking more about the products and/or services that you provide or not.
It is true that a color preference and how people react to it depends on a personal preference, an experience, or a cultural difference.
But at the same time, there is a universal way of how people perceive some colors.
Here are some of the colors and how people react to them to help you get started:
RED
Personality:
- Encourage appetite
- increases passion & Intensity
In Marketing:
- Increase heart rate
- Used by restaurants to stimulate appetite
- Create a sense of urgency
YELLOW
Personality:
- increase cheerfulness.
- Stimulate mental process.
- Encourage communication.
In Marketing:
- Represent optimism & youth.
- Used to grab attention.
- Shows clarity.
- Used mostly by travel agencies, retail shops.
BLUE
Personality:
- Associated with water & peace.
- Mostly preferred by men.
- Represent calmness
In Marketing:
- Mostly used in corporate business as its non-invasive & productive.
- Creates a sense of security and truth in a brand
ORANAGE
Personality:
- Reflects excitement & enthusiasm.
- Shows warmth.
- Warns caution.
In Marketing:
- Signifies aggression.
- Creates a call for action, such as buy, sell & subscribe.
GREEN
Personality:
- Constitutes health & tranquility.
- Symbolize money.
- Represents new growth.
In Marketing:
- A sensitive color for human eyes & catchy.
- Used to relax in stories.
- Associated with wealth.
PURPLE
Personality:
- Shows royalty, wealth, success & wisdom.
In Marketing:
- Used mostly in beauty & anti-aging products.
- Used to soothe or calm
- Represents a creative imagination & a wise brand.
So once you know which audience you would like to target and how you would like to perceive them, you will be able to recognize the perfect color for your website and logo as well.
How to choose a Domain extension?
A domain extension is the last part of a domain, for example, “shabaqo.com”, the domain extension, in this case, is .com.
How many types of domain extensions are there?
There are two main types of domain extensions, ccTLD & gTLD.
ccTLD is an abbreviation for Country Code Top Level Domain, it is a top-level domain extension that is being assigned to a country by ICANN (The Internet Corporation for Assigned Names and Numbers).
A gTLD is an abbreviation for Generic Top Level Domain, such as .com, .net, .org, and many more.
You can differentiate between ccTLDs and gTLDs by the number of characters after the “.” Symbol, a Country Code Top Level Domains (ccTLDs) has two characters after the “.” A symbol such as .us (a Country Code for The United States Of America), .ae (a Country Code for the United Arab Emirates), .me (a Country Code for Montenegro), and many more.
A Generic Top Level Domains (gTLDs) on the other hand has 3 characters and more after the “.” Symbol, such as .com, .org, .info, .net., and many more.
If you would like to provide the services and products that you have locally within the same country you are in, then a Country Code Top Level Domain (ccTLD) might be the best for you, If you would like to provide your services and products globally, or in more than one country, then we recommend to register a Generic Top Level Domain (gTLD).
How domains can protect your brand name?
Most enterprise and corporate businesses register more than one domain for their business, and the reason behind that is to protect their brand name.
For instance, let’s say that you chose to register a .com domain, and by reading this article you managed to create the website of your dreams with the help of our company and it is perfect for your business when it comes to logo, color scheme and the product and services that you provide, your business is blooming and managed to create a strong customer database and gained the trust of millions,
A spammer or a hacker can make all this disappear in a second, they can easily infringe your company name and brand by registering your company name in a different domain extension that you haven’t reserved yet and start sending spam emails claiming that they are you to your customers.
It is true that you can raise a dispute to the registrar of that particular domain and have it blocked, however by that time you might lose the trust of your customers, therefore in Shabaqo we always recommend that you secure your brand name under different domain extensions as soon as you see your business bloom.
How to choose a web hosting provider?
There are thousands of web hosting providers available, but choosing the right one can be a difficult task. The best way to find a provider that matches your needs is by looking at these factors: reliability, customer support, price, features, uptime, and scalability.
What are the types of hosting services?
There are 4 main types of hosting services, Shared hosting, Virtual Private Server (VPS), Dedicated Server, and Cloud Hosting.
Shared Web hosting:
Shared web hosting means that multiple websites are hosted on the same server. This is cheaper than dedicated hosting, and it can be controlled by the service provider by limiting the resources for each subscriber depending on the package they opted in.
Virtual Private Server (VPS):
A Virtual Private Server is a virtual machine sold as a service by the hosting provider, this is a middle ground between Shared Hosting and a more expensive solution of a Dedicated Server.
Dedicated server:
It is one of the most expensive solutions as you will be renting the whole server, this is mostly used by corporate and enterprise companies due to the huge volume of data and traffic to their internal system used by employees and their customers.
Cloud Hosting:
It is where many computers work simultaneously, running applications using combined computing resources. It’s a hosting solution that works via a network giving companies the ability to consume the computing resource like a utility.
Which type of hosting service is best for your new website?
We recommend Shared Web Hosting if you are a startup company, as it is scalable, cheap and you can always upgrade to a higher package with bigger storage.
A website can consume between 3 Gbs – 15 Gbs of data, so why would you go to a more expensive solution!?
And if you are planning to have an internal system for your staff to work with, you can always host this system with a 3rd party provider, there are many CRM System providers such as Odoo that can give you the ability to host your system with them without the need of going through the hustle of having your own server for it.
Website Design:
Now that you have all the elements that you need for your business to shine and own your digital presence, you can start visualizing how your website should look like, the features that it should have, the perfect domain, and the perfect hosting solution for your business and website.
If you have trouble with figuring out any of these aspects, we have the best website designers in UAE that can go through all of these elements with you and help you visualize the look and feel of your website, have the perfect environment for it (hosting service), secure your brand (domain names), and when it comes to marketing, we got you covered!
We provide an affordable website design in UAE and a low-cost website development.