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Domains

The Only Guide You Need to Choose Perfect Domain name

Shabaqo Marketing
November 7, 2021

A domain name became as important as a brand name in recent years and especially after the COVID-19 pandemic where the marketing behavior and people’s interest shifted online, but what is a domain name, and which domain name suites the best for your business?

To help you with that in this article we will answer the following questions:

  1. What is a domain name?
  2. What are DNS records?
  3. What are the types of DNS records?
  4. How to choose the perfect domain?
  5. What are Top-level domains & Second-level domains?
  6. What are the types of Top-Level domain names?
  7. What should you consider before registering your domain name?
  8. Does your domain extension affect your SEO Rank?
  9. How to add security to your domain name?
  10. What to do next after registering your domain name?

URL and Domain names:

A Uniform Resource Locator (URL), is a referral to a web resource (such as a website or a mobile application) located on a server or a device in general that is connected to the internet.

There are 3 main parts to a URL; the scheme, Domain Name, and path.

  1. The scheme in a URL is referred to the type of connection that is being established (such as HTTP & HTTPS) which is the first part of the URL.

  2. The domain name is essentially the IP address of where this website is located.

  3. The path is where specific data is stored in the server.

Domain names:

IP addresses are assigned to every device that connects to the internet, and to connect to this device and see the content it holds (such as a website or an application) you can reach it through the IP Address that is being assigned.

However, it is difficult to remember the IP Address, it is easier when it is a string of text or a memorable name, and that is the main use of a domain name which is translating this hard to remember IP address into a string of text or a name and the other way around.

Data Center Admin

How to assign an IP address to a domain name?

Domain names use something called DNS records (Domain Name Server Records) which is how a domain name can hold the information about where your website, mail servers, and other services you are using are located, the DNS records are stored in what is called zone files in the DNS server or Name Servers.

Types of DNS records:

The DNS records are being stored in zone files in different types for different functions, there are many different types of DNS records, and these are the main ones.

SOA Record: SOA stands for Start Of Authority, holds the information about the domain name and how the DNS zone files are propagating to other servers.

NS Record: NS Stands for Name Server, a Name server is where your DNS records are stored, and this record is used to store the information and points to the location of the DNS records of this specific domain name.

A Record: mostly used to map a domain name with an IP Version 4 and acts as a translator from a name to an IP address and the other way around.

AAAA Record: similar to the A record however this type uses an IP Version 6.

TXT Record: it is a text-based record and it is being used mostly for validation, for a website, email policies, and other validations.

MX record: MX record stands for Mail eXchange record, and is used to map where to deliver the emails for the domain (directs emails intended for a domain to the server that holds the mail services of this domain)

CNAME Record: CNAME stands for Canonical Name, which is an alias that points to another domain, or a subdomain.

SRV Record: A Service Record allows services such as VoIP (Voice Over IP) and others to communicate and to be directed through a different port and host.

SPF Record: A Sender Policy Framework record (SPF Record) is being used by email services to prevent mail spoofing and limit spammer.

How to choose the perfect domain name?

When you start building a website the first thing you need to do is to choose your domain name, and this is one of the toughest and most crucial steps you need to take as this will be your online representative for your business.

A domain name is the first thing that a customer interacts with when they visit your website or they need to know more about your company and it can be used to refer to your brand, having a memorable and unique domain name can make that first impression last longer.

There are a few things you need to look for when searching for the perfect domain name for your brand, a domain name consists of two parts, a Top-Level Domain (TLD) and a Second-Level Domain,

Second-Level Domain name:

The Second-Level Domain name is the second part of a domain, for example, shabaqo.com, in this case, the Second-Level Domain is “shabaqo”, it needs to be short, simple, and represent your brand in the best way possible, the shorter your Second-Level Domain is the easier it is to be remembered, here are some tricks you can use to make your Second-Level domain short, simple and memorable for your customers:

Choose your company name or brand name as the Second-Level Domain name.

If your company name or brand name consists of more than one word you can take the first letter of each word to make it your Second-Level Domain.

Promote and add your domain name to your marketing campaign, the more that it repeats to the reader in different ads the easier it gets to be remembered.

Top-Level Domain name:

A Top-Level Domain is the last part of the domain after the “.” symbol, for example, the domain name “shabaqo.com” in this case the Top-Level domain name is “com”.

There are two main types of Top-Level Domain names (TLD) which are; Country Code Top-Level Domain names (ccTLDs) and Generic Top-Level Domain names (gTLDs).

Country Code Top-Level Domain names:

A ccTLD is an internet Top-Level-Domain that is generally reserved for a country, all ccTLDs identifiers are two-letter long, here is a list of currently available ccTLDs and the country for which this code is reserved for:

# Name Country Where the name came from
1 .ac  Ascension Island (United Kingdom) Ascention Island
2 .ad  Andorra Andorra
3 .ae  United Arab Emirates United Arab Emirates
4 .af  Afghanistan Afghanistan
5 .ag  Antigua and Barbuda Antigua and Barbuda
6 .ai  Anguilla (United Kingdom) Anguillia
7 .al  Albania Albania
8 .am  Armenia Armenia
9 .ao  Angola Angola
10 .aq  Antarctica Antarctique
11 .ar  Argentina Argentina
12 .as  American Samoa (United States) American Samoa
13 .at  Austria Austria
14 .au  Australia Australia
15 .aw  Aruba (Kingdom of the Netherlands) Aruba, West Indies
16 .ax  Åland (Finland) .al and .ad already allocated
17 .az  Azerbaijan Azerbaijan
18 .ba  Bosnia and Herzegovina Bosnia
19 .bb  Barbados Barbados
20 .bd  Bangladesh Bangladesh
21 .be  Belgium Belgium
22 .bf  Burkina Faso Burkina Faso
23 .bg  Bulgaria Bulgaria
24 .bh  Bahrain Bahrain
25 .bi  Burundi Burundi
26 .bj  Benin .be, .bn, and .bi already allocated
27 .bm  Bermuda (United Kingdom) Bermuda
28 .bn  Brunei Brunei
29 .bo  Bolivia Bolivia
30 .bq  Caribbean Netherlands ( Bonaire,  Saba, and  Sint Eustatius) .be and .bs already allocated
31 .br  Brazil Brazil
32 .bs  Bahamas Bahamas
33 .bt  Bhutan Bhutan
34 .bw  Botswana Botswana
35 .by  Belarus Byelorussia
36 .bz  Belize Belize
37 .ca  Canada Canada
38 .cc  Cocos (Keeling) Islands Cocos Islands
39 .cd  Democratic Republic of the Congo Congo, Democratic Republic
40 .cf  Central African Republic Central African Republic
41 .cg  Republic of the Congo Congo
42 .ch   Switzerland Confoederatio Helvetica
43 .ci  Ivory Coast Côte d’Ivoire
44 .ck  Cook Islands Cook Islands
45 .cl  Chile Chilie
46 .cm  Cameroon Cameroon
47 .cn  People’s Republic of China China
48 .co  Colombia Colombia
49 .cr  Costa Rica Costa Rica
50 .cu  Cuba Cuba
51 .cv  Cape Verde Cape Verde
52 .cw  Curaçao (Kingdom of the Netherlands) Curaçao, West Indies
53 .cx  Christmas Island Christmas Xmas
54 .cy  Cyprus Cyprus
55 .cz  Czech Republic Czech
56 .de  Germany Deutschland
57 .dj  Djibouti Djibouti
58 .dk  Denmark Danmark
59 .dm  Dominica Dominica
60 .do  Dominican Republic Dominican
61 .dz  Algeria El Djazair / Dzayer
62 .ec  Ecuador Ecuador
63 .ee  Estonia Eesti
64 .eg  Egypt Egypt
65 .eh  Western Sahara Español Sahara
66 .er  Eritrea Eritrea
67 .es  Spain España
68 .et  Ethiopia Ethiopia
69 .eu  European Union Europe
70 .fi  Finland Finland
71 .fj  Fiji Fiji
72 .fk  Falkland Islands (United Kingdom) Falkland
73 .fm  Federated States of Micronesia Federated States of Micronesia
74 .fo  Faroe Islands (Kingdom of Denmark) Føroyar
75 .fr  France France
76 .ga  Gabon Gabon
77 .gd  Grenada Grenada
78 .ge  Georgia Georgia
79 .gf  French Guiana (France) Guyane Française
80 .gg  Guernsey .gu, .gs, and .gy already allocated
81 .gh  Ghana Ghana
82 .gi  Gibraltar (United Kingdom) Gibraltar
83 .gl  Greenland (Kingdom of Denmark) Greenland
84 .gm  The Gambia Gambia
85 .gn  Guinea Guinea
86 .gp  Guadeloupe (France) Guadeloupe
87 .gq  Equatorial Guinea Guinée équatoriale
88 .gr  Greece Greece
89 .gs  South Georgia and the South Sandwich Islands (United Kingdom) South Georgia and the South Sandwich Islands
90 .gt  Guatemala Guatemala
91 .gu  Guam (United States) Guam
92 .gw  Guinea-Bissau Gine-Bisaawo
93 .gy  Guyana Guyana
94 .hk  Hong Kong Hong Kong
95 .hm  Heard Island and McDonald Islands Heard Island and McDonald Islands
96 .hn  Honduras Honduras
97 .hr  Croatia Hrvatska
98 .ht  Haiti Haiti
99 .hu  Hungary Hungary
100 .id  Indonesia Indonesia
101 .ie  Ireland Ireland
102 .il  Israel Israel
103 .im  Isle of Man Isle of Man
104 .in  India India
105 .io  British Indian Ocean Territory (United Kingdom) Indian Ocean
106 .iq  Iraq Iraq
107 .ir  Iran Iran
108 .is  Iceland Ísland
109 .it  Italy Italy
110 .je  Jersey Jersey
111 .jm  Jamaica Jamaica
112 .jo  Jordan Jordan
113 .jp  Japan Japan
114 .ke  Kenya Kenya
115 .kg  Kyrgyzstan Kyrgyzstan
116 .kh  Cambodia Khmer
117 .ki  Kiribati Kiribati
118 .km  Comoros Komori
119 .kn  Saint Kitts and Nevis Saint Kitts and Nevis
120 .kp  North Korea Korea Democratic People’s Republic
121 .kr  South Korea Korea Republic
122 .kw  Kuwait Kuwait
123 .ky  Cayman Islands (United Kingdom) .ci and .cy already allocated
124 .kz  Kazakhstan Kazak
125 .la  Laos Lao
126 .lb  Lebanon Lebanon
127 .lc  Saint Lucia Saint Lucia
128 .li  Liechtenstein Liechtenstein
129 .lk  Sri Lanka Sri Lanka
130 .lr  Liberia Liberia
131 .ls  Lesotho Lesotho
132 .lt  Lithuania Lithuania
133 .lu  Luxembourg Luxembourg
134 .lv  Latvia Latvia
135 .ly  Libya Libya
136 .ma  Morocco Maroc
137 .mc  Monaco Monaco
138 .md  Moldova Moldova
139 .me  Montenegro Montenegro
140 .mg  Madagascar Madagascar
141 .mh  Marshall Islands Marshall
142 .mk  North Macedonia Makedonija
143 .ml  Mali Mali
144 .mm  Myanmar Myanmar
145 .mn  Mongolia Mongolia
146 .mo  Macau Macao
147 .mp  Northern Mariana Islands (United States) Marianas Pacific
148 .mq  Martinique (France) Martinique
149 .mr  Mauritania Mauritania
150 .ms  Montserrat (United Kingdom) Montserrat
151 .mt  Malta Malta
152 .mu  Mauritius Mauritius
153 .mv  Maldives Maldives
154 .mw  Malawi Malawi
155 .mx  Mexico Mexico
156 .my  Malaysia Malay
157 .mz  Mozambique Mozambique
158 .na  Namibia Namibia
159 .nc  New Caledonia (France) New Caledonia
160 .ne  Niger Niger
161 .nf  Norfolk Island Norfolk
162 .ng  Nigeria Nigeria
163 .ni  Nicaragua Nicaragua
164 .nl  Netherlands Netherlands
165 .no  Norway Norway
166 .np    Nepal Nepal
167 .nr  Nauru Nauru
168 .nu  Niue Niue
169 .nz  New Zealand New Zealand
170 .om  Oman Oman
171 .pa  Panama Panama
172 .pe  Peru Peru
173 .pf  French Polynesia (France) Polynésie française
174 .pg  Papua New Guinea Papua New Guinea
175 .ph  Philippines Philippines
176 .pk  Pakistan Pakistan
177 .pl  Poland Poland
178 .pm  Saint-Pierre and Miquelon (France) Saint Pierre and Miquelon
179 .pn  Pitcairn Islands (United Kingdom) Pitcairn
180 .pr  Puerto Rico (United States) Puerto Rico
181 .ps  Palestine[56] Palestine
182 .pt  Portugal Portugal
183 .pw  Palau Pelew
184 .py  Paraguay Paraguay
185 .qa  Qatar Qatar
186 .re  Réunion (France) Réunion
187 .ro  Romania Romania
188 .rs  Serbia Republika Srbija
189 .ru  Russia Russia
190 .rw  Rwanda Rwanda
191 .sa  Saudi Arabia Saudi Arabia
192 .sb  Solomon Islands Solomon Islands, British
193 .sc  Seychelles Seychelles
194 .sd  Sudan Sudan
195 .se  Sweden Sweden
196 .sg  Singapore Singapore
197 .sh  Saint Helena, Ascension, and Tristan da Cunha (United Kingdom) Saint Helena
198 .si  Slovenia Slovenia
199 .sk  Slovakia Slovak
200 .sl  Sierra Leone Sierra Leone
201 .sm  San Marino San Marino
202 .sn  Senegal Senegal
203 .so  Somalia Somalia
204 .sr  Suriname Suriname
205 .ss  South Sudan South Sudan
206 .st  São Tomé and Príncipe São Tomé
207 .su  Soviet Union Soviet Union
208 .sv  El Salvador Salvador
209 .sx  Sint Maarten (Kingdom of the Netherlands) .sm, .ma, and .mt already allocated
210 .sy  Syria Syria
211 .sz  Eswatini Swaziland
212 .tc  Turks and Caicos Islands (United Kingdom) Turks Caicos
213 .td  Chad Tchad
214 .tf  French Southern and Antarctic Lands Terres australes et antarctiques françaises
215 .tg  Togo Togo
216 .th  Thailand Thai
217 .tj  Tajikistan Tajik
218 .tk  Tokelau Tokelau
219 .tl  East Timor Timor-Leste
220 .tm  Turkmenistan Turkmen
221 .tn  Tunisia Tunisia
222 .to  Tonga Tonga
223 .tr  Turkey Turkey
224 .tt  Trinidad and Tobago Trinidad Tobago
225 .tv  Tuvalu Tuvalu
226 .tw  Taiwan Taiwan
227 .tz  Tanzania Tanzania
228 .ua  Ukraine Ukraina
229 .ug  Uganda Uganda
230 .uk  United Kingdom United Kingdom
231 .us  United States of America United States
232 .uy  Uruguay Uruguay
233 .uz  Uzbekistan Uzbek
234 .va   Vatican City Vatican
235 .vc  Saint Vincent and the Grenadines Vincent
236 .ve  Venezuela Venezuela
237 .vg  British Virgin Islands (United Kingdom) Virgin Islands
238 .vi  United States Virgin Islands (United States) Virgin Islands
239 .vn  Vietnam Vietnam
240 .vu  Vanuatu Vanuatu
241 .wf  Wallis and Futuna Wallis Futuna
242 .ws  Samoa Western Samoa
243 .ye  Yemen Yemen
244 .yt  Mayotte Mayotte
245 .za  South Africa Zuid-Afrika
246 .zm  Zambia Zambia
247 .zw  Zimbabwe Zimbabwe

Generic Top-Level domain names:

A gTLD is one of the categories of the Top-Level domains that is maintained by the Internet Assigned Numbers Authority (IANA) which can be used for general-purpose, currently, there are more than 1,500 generic top-level domain names such as .com, .net, .info, and so on

There is also another type of gTLDs named sTLD stands for Sponsored Top-Level domain names, which is the type of Top-Level Domain names that are sponsored by a specific entity or business.

 Here are some examples of the sTLDs:

  • .gov: used by the US government

  • .edu: for institutes that are accredited by the US Department of education.

  • .mil: used by the US Military.

Things you need to consider before registering your domain:

Some of the domain extensions have restrictions and roles regulated by the government of that country or the company that manages it, so make sure to read about the domain extension if it has restrictions.

Here are some of the roles and regulations that are commonly used by the governments to give you a kick start:

Your domain name should not infringe a company name or a brand name that is already registered in the country or internationally known.

Your domain name should not contain culturally offensive words.

Your domain name should not hold a name of a ministry or a known authority in the country.

Does your domain extension affect your rank in SEO and Google Search?

Nop, Google does not care what kind of extension you hold, whether it is a ccTLD or a gTLD, Google search algorithm looks for content and how can it benefit the person who uses Google to offer the best website that can benefit the user the most in their search.

However, a domain name can have an indirect effect on the user, if your domain name has an unfamiliar extension or an odd one, the user is more likely will not click on your website which leads to less traffic to your website and in turn, it will affect your SEO rank.

How to add security to your domain name?

A domain name is the most important aspect of your brand name as nowadays everything is shifting online, and we all know how frustrating it is going to be if you well established your company and your company’s website and then your domain gets hijacked by a hacker,

Therefore, adding security to your domain name is a very important step, there are different levels of security that you can add to your domain name:

Registrar Level Security:

A registrar is a company accredited and authorized by The Internet Corporation for Assigned Names and Numbers (ICANN) to sell domain names.

Here are some tips on how to secure your domain at the registrar level:

Generate a strong random password for your domain access.

Activate Two-Factor Authentication.

Domain-Level Security:

  • Activate WHOis Protection ( This will hide your domain information from the public.)

  • Activate email alerts for DNS changes.

    consider before registering your domain, rank in SEO and Google Search, Domain-Level Security, DNSSEC,Domain Name System Security, Server Level Security, SSL, what is SSL.

Name server Level Security:

Activate DNSSEC (Domain Name System Security), This will ensure the authenticity of the queried data or DNS records.

Email Security, you can do this by adding specific DNS records such as SPF, DKIM, and DMARC records, this can be provided by the email security provider.

Server Level Security:

Install and activate an SSL (Secure Socket Layer) certificate.

DDoS (Distributed Denial of Service) protection.

WAF (Web Application Firewall), can help you filter unwanted traffic or queries to your domain and DNS records.

What to do next after registering your domain name?

By reading this article you will understand more about the domain names, DNS records, and how to pick the perfect domain for your business, however, this is not the only thing you need to do to establish your digital presence if you are ready to take the next step after registering your domain name you can read the following articles to give you more details on how to build your website, and where should you host your website.

  • How to start your website like a professional?
  • The Complete Guide To Shared Web Hosting

And you can always contact our professional team to guide you to your successful digital presence!

dns recordsDomain namesssl certificate
1 Comment
    Portal Edukacyjny
    16/05/2022 Reply

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