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An insight everyone wants to know about is finally here! Tik Tok finally published its “What’s Next” trends report for 2021, and we are excited to share the most important parts with you! “What’s Next” report is an annual report which brings about the insight which drives the culture on Tik Tok, and it shares the current and growing trends on their platform to businesses and individuals.

In this article, we will cover Tik Tok trends for Saudia Arabia and UAE (GCC region) and bring out the most important things you need to know to step up your Tik Tok game!

What happened on Tik Tok in 2021?

  • The hashtag #tiktokmademebuyit reached over 7.4 Billion views
  • Top 100 hashtags saw an average of 25 Million videos published
  • Tik Tok reached 1 billion users
  • Hashtag categorization had an average of 151% growth in video views
  • TikTok Shopping was launched
  • TikTok World, the first virtual event launched

Top Tik Tok Trends for Saudi Arabia and UAE

After the sweet and short reminder on what happened on Tik Tok in 2021, let’s dive into what happened in the GCC region. This report brings the top Tik Tok trends for Saudi Arabia and the UAE, together we spicy insights that you should definitely keep an eye on.

Apparel & Accessories Trends in GCC

The Tik Tok runway is booming in the GCC region, from the trend #loveitcouldntwear it, 90’s comeback all the way to hijab styling. This specific category has seen massive growth through 2021. Users and businesses used the opportunity to style all sorts of combinations for both inspiration and sales. On the other hand, users viewed fashion-related content not only in the display on For You page, but seek of similar content in search.

In 2021, consumption of fashion content on TikTok grew by 287% in GCC, with next-gen tastemakers continuing to virtually raid the TikTok closets of others,

Tik Tik – What’s Next report

 

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Tik Tok – What’s Next trend report – Apparel & Accessories

What’s popular?

  1. From High Fashion to Hack Fashion – TOP HASHTAG#hack
  2. Life(style) Milestones – TOP HASHTAG #bride
  3. TikTokMadeMeBuyIt – TOP HASHTAG #shopping
  4. FashionTok’s Modest Moment – TOP HASHTAG #hijab
  5. Fashionista Micro-Tribes – TOP HASHTAG #cartoon

What’s raising?

  1. Stitch’ed & Sewn – TOP HASHTAG #مصممة_ازياء
  2. Formal Wear’s #ForYou Comeback – TOP HASHTAG #فساتين_مناسبات
  3. Bussin’ Baby Bumps –TOP HASHTAG –  #حوامل
  4. Y2K Check –TOP HASHTAG #1990s
  5. When Jewels Spark(le) Joy – TOP HASHTAG #ذهب_مجوهرات

 

Beauty & Personal Care Trends in GCC

The Beauty and Personal Care trend has been a big hit on the GCC market for a while, since Facebook, Youtube, and Instagram arrived on the market. In the past few years, we have seen huge growth of this industry and its influencers. We are not surprised to see the same coming on Tik Tok either. Young creators are using this platform for boosting and promoting self-love,  experimenting with homemade products, and sharing other product experiences with others.

In 2021, consumption of beauty content grew by 169% in GCC…

Tik Tik – What’s Next report

 

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Tik Tok – What’s Next trend report -Beauty & Personal Care

What’s popular?

  1. Tutorials Glow Up – TOP HASHTAG#tutorial
  2. Creator Glam Squads – TOP HASHTAG #makeupartist
  3. Bathroom Spas – TOP HASHTAG #وصفات_طبيعية
  4. When Skincare Sparks Joy – TOP HASHTAG #skincareroutine
  5. TikTok’s Mane Attraction – TOP HASHTAG #hairtransformation

What’s raising?

  1. Skin Positivity – TOP HASHTAG #حبوب_الوجه
  2. Curly Hair’s Creative Haven – TOP HASHTAG #كيرلي
  3. A Beautiful Re-(al)invention –TOP HASHTAG #اهتمام_وعنايه
  4. Beauty Treatments Get The TikTok Treatment –TOP HASHTAG #بروتين_الشعر
  5. BeautyTok Masterclass – TOP HASHTAG #دورات_مكياج

 

Tech & Electronics Trends in GCC

Knowing the technological advancements throughout the GCC region, and the youthfulness of its population, we are not surprised by this industry trend either. We know that the youngest population are the biggest tech testers in the world, so no wonder this region is also trending such content on platforms such as Tik Tok. According to Tik Tok, their platform was not only filled with content such as tech reviews, but also one of the biggest sources of searches for this particular content.

With users resorting to the platform to explore the latest gadgets on the market or get their fix of phone-fixing content, the consumption of Tech content grew by 302% in the GCC.

Tik Tik – What’s Next report

 

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Tik Tok – What’s Next trend report -Tech and Electronics

 

What’s popular?

  1. C2C – Community2 Community-Reviews – TOP HASHTAG#unboxing
  2. Creators Un-plugged – TOP HASHTAG #techexpert
  3. Trick or Tok – TOP HASHTAG #iphonetricks
  4. TikTok – or PC Gaming’s New Playground – TOP HASHTAG #pcgaming
  5. Tok me to The Future – TOP HASHTAG #smart

What’s raising?

  1. Repair Flex – TOP HASHTAG #صيانة_جوالات
  2. TikTok Famous: Appliances – TOP HASHTAG –  #غسالة_الصحون
  3. Gadgets’ New (TikTok) Life –TOP HASHTAG #usedlaptop
  4. Community-Proofed Tech Buys – TOP HASHTAG #tiktokmademebuyit

 

Food & Beverage Trends in GCC

Indeed, the pandemic influenced everything, but have you noticed how many people and content creators turned into Masterchefs. Tik Tok was the best space to show your cooking skills, and we might agree to disagree that all of us learned a lot from it, intentionally or not.  Tik Tok definitely became a virtual cooking show in 2021. We saw everything,  from healthy meals, quick snacks, and coffee tips and tricks.

In 2021, the consumption of Food and Beverage content on TikTok grew by 197% in GCC, with users continuing to source inspiration from the kitchens of Creators and every day users.

Tik Tik – What’s Next report

 

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Tik Tok – What’s Next trend report -Food and Beverage

What’s popular?

  1. Edible Edutainment – TOP HASHTAG#cooking
  2. A Feast for the Eyes – and Ear – TOP HASHTAG #asmr
  3. A Cup of Creativity – TOP HASHTAG #coffee
  4. Healthy Feed, Healthy Feel- TOP HASHTAG #healthy
  5. IndulgeTok – TOP HASHTAG #cake

What’s raising?

  1. The Travelling Tastes of TikTok- TOP HASHTAG – #لنش_بوكس_كيك
  2. Culinary Hacks – TOP HASHTAG #حلى_قهوة_سهل_ولذيذ
  3. Wellness Subcultures –TOP HASHTAG #فوائد
  4. #ForYouFlavors – TOP HASHTAG #بهارات
  5. CEOs of Kitchen Organizing – TOP HASHTAG #ترتيب_مطبخ

 

More about What’s next report

We hope you enjoyed this sweet, short but also spicy Tik Tok report! This was only a piece of a cake from the What’s Next Tik Tok report for 2021. We provided you with the main insights into what’s popular and what will be trending in 2022. Tell us what you think about these trends in the comment section, we want to hear your opinion!

If you want to find out more information about the GCC  Tik Tok report, you can access it here.

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